OUTFRONT Media has shared some interesting statistics on the relationship between mobile and OOH. Click here to see the article (Linkedin).
Stores are using customers’ smartphones to improve the in-store experience. Shopper marketing tools developed by Toronto companies are being deployed by retailers to segment monolithic customer bases into target demographics, even individuals. Shopper marketing blends… Read the full article here (via the Toronto Star)
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new… Read full article here (via Examiner.com)
Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)
With consumers now increasing their usage of mobile phones for retail purposes… retailers are tasked with making the experience as convenient as possible. Mobile devices accounted for 26% of Black Friday weekend sales, showing these merchants… Full article here (via Retail TouchPoints)
How to use mobile as a bridge between digital and physical [via ClickZ] The proliferation of mobile technology is changing how consumers engage with advertisers (and vice versa). Mobile is quickly positioning itself as the link between the offline and online advertising universes, presenting marketers with real-time opportunities never before imagined. Check out this great …