The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see … (Read full article here via Media Village).
Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode… Full article here [Media Village]