AdAge: OOH Advertising Spend Up 4%

DOOH, Marketing Strategy, Mobile Marketing, Online Advertising, Retail / By

Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)