There’s a lot of buzz about programmatic in the world of out-of-home advertising – will it revolutionize out-of-home advertising, just like it did online? We think it can: programmatic has the potential to help DOOH advertisers, media buyers, and networks deliver more effective messaging, simplify ad sales, and optimize their campaigns in real-time. For ad …
How DOOH Analytics Can Unlock Programmatic Ad Budgets Read More »
Entrevestor, one of Canada’s leading investment magazines, discusses Linkett’s fast growth over the past 3 months in the digital out of home space. By using analytics, A/B tests & optimization, Linkett has been able to power its own growth and has achieved an average 475% increase in conversions for its partners in the digital out of …
Linkett Write-Up In Entrevestor, a Leading Canadian Investment Magazine Read More »
The Canadian Out-of-Home Measurement Bureau (COMB) has made three new appointments to its board of directors and announced a commitment to enhanced data reporting. The Canadian-Out-of-Home Measurement Bureau (COMB) has announced the addition of three new appointments to its board of directors. They’ve also announced a commitment to enhanced data reporting. (See the full article …
