To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new… Read full article here (via Examiner.com)
Small businesses, firms looking enviously at their competitors, and existing digital signage users expanding their networks will be among the main drivers for the sector’s development in 2016, according to a new forecast. Click here to read the full article (via Screen Media Mag).
Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)
With consumers now increasing their usage of mobile phones for retail purposes… retailers are tasked with making the experience as convenient as possible. Mobile devices accounted for 26% of Black Friday weekend sales, showing these merchants… Full article here (via Retail TouchPoints)
Digital signage can present a lot of different messages in a compelling way. But without being refreshed, those messages can become stale and monotonous, even de-branding the organization or product. A good test is to… Read full article here (via Digital Signage Connection)
Adobe has released a survey, which outlines what interests, attracts and holds a specific demographics’ attention isn’t necessarily going to work for another. This is significant, given content decisions on many networks are sometimes made by people from a different age bracket that’s out of tune with the core audience… Full article here (via 16:9).
Forbes recently published a list of marketing trends that will define 2016 that successful businesses will need to adopt to stay on top in this millennium’s new year. Here’s how interactive technology can help you utilize these trends… Full article here (via Digital Signage Today)