Here at LINKETT, we speak to a lot of digital out-of-home advertising networks, media planners, and brands that are interested in what we do. We get a lot of questions, so we decided to make a list of the top 5 most common questions about LINKETT and digital signage analytics. Who better to answer them …
5 Common Questions About Linkett & Digital Out of Home Analytics Read More »
LINKETT enables your digital signage network to collect real-time data to generate performance analytics. This is because it gives you (and your clients) a better understanding of how consumers respond to advertising content, so you can measure, improve, and report your campaign’s performance. But it doesn’t stop there. If real-time analytics are integrated with a …
Digital Signage Network: How to Provide Targeted Advertising Read More »
Digital out-of-home advertising is a big industry, and it’s growing fast – according to PWC, global total OOH advertising revenue was US$36.32bn in 2014, and is projected to grow to US$45.37bn by 2019. Digital out of home accounts for most of the spending growth, and ad networks across the world are vying to get their …
5 Ways Digital OOH Networks Can Land New Clients Read More »
Analytics enables DOOH advertising networks – and the clients they serve – to track the customer journey from start to finish and see exactly how out-of-home advertising converts impressions into customers. Here at LINKETT, our focus is on providing the data and capabilities necessary to measure the effectiveness of DOOH ads, and we use …
DOOH Advertising: 4 Ratings to Measure In Your Next Campaign Read More »
