Education

18 SURPRISING STATISTICS ABOUT DIGITAL SIGNAGE

You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which …

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Ad spending trends to watch in 2016

“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” … Full article here via WWW.MEDIALIFEMAGAZINE.COM

How to make mobile the bridge between online & offline

How to use mobile as a bridge between digital and physical [via ClickZ] The proliferation of mobile technology is changing how consumers engage with advertisers (and vice versa). Mobile is quickly positioning itself as the link between the offline and online advertising universes, presenting marketers with real-time opportunities never before imagined. Check out this great …

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