Digital Signage

Guide To Programmatic Digital Out-Of-Home (DOOH)

Digital Signage, DOOH / By

“If it were raining money, you’d grab a bucket” If you’re not taking your DOOH (digital out-of-home) advertising network programmatic, then you’re missing out. Online advertising has generated billions of dollars through programmatic technology while traditional advertising, despite being a valuable advertising medium, has not. It’s simply easier to buy and sell advertising online. Build a website, …

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Complete Guide to DOOH Analytics E-Book

Digital Signage, DOOH / By

Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. Analytics transformed online advertising, and it’s about to do the same with …

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5 Common Questions About Linkett & Digital Out of Home Analytics

Digital Signage, DOOH, How to use LINKETT / By

Here at LINKETT, we speak to a lot of digital out-of-home advertising networks, media planners, and brands that are interested in what we do. We get a lot of questions, so we decided to make a list of the top 5 most common questions about LINKETT and digital signage analytics. Who better to answer them …

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Digital Signage Network: How to Provide Targeted Advertising

Digital Signage, How to use LINKETT / By

LINKETT enables your digital signage network to collect real-time data to generate performance analytics. This is because it gives you (and your clients) a better understanding of how consumers respond to advertising content, so you can measure, improve, and report your campaign’s performance. But it doesn’t stop there. If real-time analytics are integrated with a …

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Delivering creativity at scale in a digital out-of-home world

Digital Signage, DOOH, Marketing Strategy / By

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here …

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Digital signage can work for the ‘Joes’ and not just the ‘Pros’

Digital Signage, DOOH, Marketing Strategy / By

Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)

18 SURPRISING STATISTICS ABOUT DIGITAL SIGNAGE

Digital Signage, DOOH, Education, Marketing Strategy / By

You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which …

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How to Create Immersive DOOH Campaigns

Digital Signage, DOOH / By

Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).