Ad spending trends to watch in 2016

“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” … Full article here via WWW.MEDIALIFEMAGAZINE.COM

How to make mobile the bridge between online & offline

How to use mobile as a bridge between digital and physical [via ClickZ] The proliferation of mobile technology is changing how consumers engage with advertisers (and vice versa). Mobile is quickly positioning itself as the link between the offline and online advertising universes, presenting marketers with real-time opportunities never before imagined. Check out this great …

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How Wireless Technology is Changing Retail

The Event We recently had the privilege of speaking at the 5th Annual Canadian Wireless Trade Show in Toronto. This event is considered Canada’s Premiere B2B wireless and mobile communications event, which presented an excellent forum for our CEO, Douglas Lusted, to explain how wireless technologies are changing retail. Our Presentation In our presentation, titled “How …

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The Future of Shopper Marketing is Now

The Event We were honored to have opportunity to speak at Digital Religion 2015. Organized by Marketing Magazine and the Canadian Marketing Association, Digital Religion brought digital thought leaders together to discuss technology’s impact on consumer behaviour and how marketers can take advantage. Our Presentation Our presentation, titled “The Future of Shopper of Marketing is …

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