The Canadian Out-of-Home Measurement Bureau (COMB) has made three new appointments to its board of directors and announced a commitment to enhanced data reporting. The Canadian-Out-of-Home Measurement Bureau (COMB) has announced the addition of three new appointments to its board of directors. They’ve also announced a commitment to enhanced data reporting. (See the full article …
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as retailers continue pilots and uncover best-response solutions for engaging their customers on location. (Read the full article via Luxury Daily)
In Forrester’s recently published report, The Digital Signage And Display Opportunity in 2016, the research firm outlines major trends driving the growth of digital signage, as well as strategies for capitalizing on these emerging opportunities. Click here to read the report.
Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. But even more critically… (read full article at Media Life Magazine)
Stores are using customers’ smartphones to improve the in-store experience. Shopper marketing tools developed by Toronto companies are being deployed by retailers to segment monolithic customer bases into target demographics, even individuals. Shopper marketing blends… Read the full article here (via the Toronto Star)
What a difference a couple of years makes!… [LINKETT] was mainly a sensor that collected information for advertisers… and is now concentrating on building [consumer] profiles by passively recognizing Wi-Fi enabled smartphones. The LINKETT platform can now collect… Read the full article here (via DailyDOOH).
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see … (Read full article here via Media Village).
The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new… Read full article here (via Examiner.com)
Small businesses, firms looking enviously at their competitors, and existing digital signage users expanding their networks will be among the main drivers for the sector’s development in 2016, according to a new forecast. Click here to read the full article (via Screen Media Mag).