COMB ANNOUNCES NEW BOARD APPOINTEES

The Canadian Out-of-Home Measurement Bureau (COMB) has made three new appointments to its board of directors and announced a commitment to enhanced data reporting. The Canadian-Out-of-Home Measurement Bureau (COMB) has announced the addition of three new appointments to its board of directors. They’ve also announced a commitment to enhanced data reporting. (See the full article …

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Linkett Changes Focus

What a difference a couple of years makes!… [LINKETT] was mainly a sensor that collected information for advertisers… and is now concentrating on building [consumer] profiles by passively recognizing Wi-Fi enabled smartphones. The LINKETT platform can now collect… Read the full article here (via DailyDOOH).

Why Digital Signage is Perfect for Millennials

The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).