Entrevestor, one of Canada’s leading investment magazines, discusses Linkett’s fast growth over the past 3 months in the digital out of home space. By using analytics, A/B tests & optimization, Linkett has been able to power its own growth and has achieved an average 475% increase in conversions for its partners in the digital out of …
Linkett Write-Up In Entrevestor, a Leading Canadian Investment Magazine Read More »
Digital out-of-home advertising is a big industry, and it’s growing fast – according to PWC, global total OOH advertising revenue was US$36.32bn in 2014, and is projected to grow to US$45.37bn by 2019. Digital out of home accounts for most of the spending growth, and ad networks across the world are vying to get their …
5 Ways Digital OOH Networks Can Land New Clients Read More »
Analytics enables DOOH advertising networks – and the clients they serve – to track the customer journey from start to finish and see exactly how out-of-home advertising converts impressions into customers. Here at LINKETT, our focus is on providing the data and capabilities necessary to measure the effectiveness of DOOH ads, and we use …
DOOH Advertising: 4 Ratings to Measure In Your Next Campaign Read More »
The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. Digital-out-of-home (DOOH) advertising has had to play catchup – brands often struggle to get the …
4 Ways to Use Analytics to Improve DOOH Performance Read More »
The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here …
Delivering creativity at scale in a digital out-of-home world Read More »
Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)
You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which …
Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).
Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was … Read full article here …
The Digital Renaissance of Out-of-Home Advertising Read More »
OUTFRONT Media has shared some interesting statistics on the relationship between mobile and OOH. Click here to see the article (Linkedin).
