Douglas Lusted

Douglas is the CEO and founder of AdStash, LINKETT, WestonExpressions and a host of other startups. He has a deep understanding of the advertising industry and sees innovative technologies as the way forward.

Douglas Lusted

Linkett Write-Up In Entrevestor, a Leading Canadian Investment Magazine

Entrevestor, one of Canada’s leading investment magazines, discusses Linkett’s fast growth over the past 3 months in the digital out of home space.  By using analytics, A/B tests & optimization, Linkett has been able to power its own growth and has achieved an average 475% increase in conversions for its partners in the digital out of …

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DOOH Advertising: 4 Ratings to Measure In Your Next Campaign

  Analytics enables DOOH advertising networks – and the clients they serve – to track the customer journey from start to finish and see exactly how out-of-home advertising converts impressions into customers. Here at LINKETT, our focus is on providing the data and capabilities necessary to measure the effectiveness of DOOH ads, and we use …

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Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here …

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Digital signage can work for the ‘Joes’ and not just the ‘Pros’

Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)

18 SURPRISING STATISTICS ABOUT DIGITAL SIGNAGE

You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which …

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How to Create Immersive DOOH Campaigns

Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).