Douglas Lusted

Douglas is the CEO and founder of AdStash, LINKETT, WestonExpressions and a host of other startups. He has a deep understanding of the advertising industry and sees innovative technologies as the way forward.

Douglas Lusted

Guide To Programmatic Digital Out-Of-Home (DOOH)

“If it were raining money, you’d grab a bucket” If you’re not taking your DOOH (digital out-of-home) advertising network programmatic, then you’re missing out. Online advertising has generated billions of dollars through programmatic technology while traditional advertising, despite being a valuable advertising medium, has not. It’s simply easier to buy and sell advertising online. Build a website, …

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How DOOH Analytics Can Unlock Programmatic Ad Budgets

There’s a lot of buzz about programmatic in the world of out-of-home advertising – will it revolutionize out-of-home advertising, just like it did online? We think it can: programmatic has the potential to help DOOH advertisers, media buyers, and networks deliver more effective messaging, simplify ad sales, and optimize their campaigns in real-time. For ad …

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How DOOH Analytics Can Unlock Programmatic Ad Spend

There’s a lot of buzz about programmatic in the world of out-of-home advertising – will it revolutionize out-of-home advertising, just like it did online? We think it can: programmatic has the potential to help DOOH advertisers, media buyers, and networks deliver more effective messaging, simplify ad sales, and optimize their campaigns in real-time. Quite simply, …

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Make Your DOOH Network $140k More Effective

Find out exactly how to make your Digital Out of Home Network $140k more effective, in this 2-page PDF: See The Data Here. If you have any questions, please reach out to me at douglas@linkett.com, or to our Partnerships Manager Nam@linkett.com.  

Why You’ll Bring In New Ad Spend to Your DOOH Network

1. Place DOOH sensor behind screen to sense nearby mobile phones for Impressions, Dwell Times, Conversions, Web/App Traffic & more. 2. Use this data to determine the best ad combination, to play the best performing creative, at the best performing locations, at the best performing time slots to yield the best results per dollar spent. 3. Remove …

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5 Conversions That DOOH Analytics Can Track

DOOH analytics tools enable out-of-home advertisers to create clear, measurable goals for a campaign and track the conversion rate just like they would online. But what conversions, specifically, does digital signage analytics enable you to track? Advertisers have their own unique goals, and each campaign you run is different. Your analytics provider needs to account …

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Complete Guide to DOOH Analytics E-Book

Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. Analytics transformed online advertising, and it’s about to do the same with …

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5 Common Questions About Linkett & Digital Out of Home Analytics

Here at LINKETT, we speak to a lot of digital out-of-home advertising networks, media planners, and brands that are interested in what we do. We get a lot of questions, so we decided to make a list of the top 5 most common questions about LINKETT and digital signage analytics. Who better to answer them …

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Digital Signage Network: How to Provide Targeted Advertising

LINKETT enables your digital signage network to collect real-time data to generate performance analytics. This is because it gives you (and your clients) a better understanding of how consumers respond to advertising content, so you can measure, improve, and report your campaign’s performance. But it doesn’t stop there. If real-time analytics are integrated with a …

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