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AdAge: OOH Advertising Spend Up 4%

DOOH, Marketing Strategy, Mobile Marketing, Online Advertising, Retail / By Douglas Lusted

Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)

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