Digital Signage Network: How to Provide Targeted Advertising

Douglas Lusted Digital Signage, How to use LINKETT

LINKETT enables your digital signage network to collect real-time data to generate performance analytics. This is because it gives you (and your clients) a better understanding of how consumers respond to advertising content, so you can measure, improve, and report your campaign’s performance. But it doesn’t stop there. If real-time analytics are integrated with a digital sign’s CMS, it can …

5 Ways Digital OOH Networks Can Land New Clients

Douglas Lusted How to use LINKETT

Digital out-of-home advertising is a big industry, and it’s growing fast – according to PWC, global total OOH advertising revenue was US$36.32bn in 2014, and is projected to grow to US$45.37bn by 2019. Digital out of home accounts for most of the spending growth, and ad networks across the world are vying to get their share. But in an increasingly …

DOOH Advertising: 4 Ratings to Measure In Your Next Campaign

Douglas Lusted How to use LINKETT

  Analytics enables DOOH advertising networks – and the clients they serve – to track the customer journey from start to finish and see exactly how out-of-home advertising converts impressions into customers. Here at LINKETT, our focus is on providing the data and capabilities necessary to measure the effectiveness of DOOH ads, and we use four main ratings to do …