Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)
Digital signage can present a lot of different messages in a compelling way. But without being refreshed, those messages can become stale and monotonous, even de-branding the organization or product. A good test is to… Read full article here (via Digital Signage Connection)
Adobe has released a survey, which outlines what interests, attracts and holds a specific demographics’ attention isn’t necessarily going to work for another. This is significant, given content decisions on many networks are sometimes made by people from a different age bracket that’s out of tune with the core audience… Full article here (via 16:9).
Forbes recently published a list of marketing trends that will define 2016 that successful businesses will need to adopt to stay on top in this millennium’s new year. Here’s how interactive technology can help you utilize these trends… Full article here (via Digital Signage Today)
Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode… Full article here [Media Village]
“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” … Full article here via WWW.MEDIALIFEMAGAZINE.COM