DOOH

18 SURPRISING STATISTICS ABOUT DIGITAL SIGNAGE

You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which …

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How to Create Immersive DOOH Campaigns

Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).

Linkett Changes Focus

What a difference a couple of years makes!… [LINKETT] was mainly a sensor that collected information for advertisers… and is now concentrating on building [consumer] profiles by passively recognizing Wi-Fi enabled smartphones. The LINKETT platform can now collect… Read the full article here (via DailyDOOH).

Why Digital Signage is Perfect for Millennials

The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).