Linkett Changes Focus

Marco Muzzi DOOH

What a difference a couple of years makes!… [LINKETT] was mainly a sensor that collected information for advertisers… and is now concentrating on building [consumer] profiles by passively recognizing Wi-Fi enabled smartphones. The LINKETT platform can now collect… Read the full article here (via DailyDOOH).

Five technologies that are revolutionizing the retail experience

Marco Muzzi Marketing Strategy, Mobile Marketing, Retail

To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new… Read full article here (via Examiner.com)