DOOH Advertising: 4 Ratings to Measure In Your Next Campaign

Douglas Lusted How to use LINKETT

  Analytics enables DOOH advertising networks – and the clients they serve – to track the customer journey from start to finish and see exactly how out-of-home advertising converts impressions into customers. Here at LINKETT, our focus is on providing the data and capabilities necessary to measure the effectiveness of DOOH ads, and we use four main ratings to do …

4 Ways to Use Analytics to Improve DOOH Performance

Douglas Lusted DOOH

The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. Digital-out-of-home (DOOH) advertising has had to play catchup – brands often struggle to get the complete picture on how digital …

Delivering creativity at scale in a digital out-of-home world

Marco Muzzi Digital Signage, DOOH, Marketing Strategy

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here (via Digital Signage Today)

Digital signage can work for the ‘Joes’ and not just the ‘Pros’

Marco Muzzi Digital Signage, DOOH, Marketing Strategy

Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)

18 SURPRISING STATISTICS ABOUT DIGITAL SIGNAGE

Marco Muzzi Digital Signage, DOOH, Education, Marketing Strategy

You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which tools might be best for …

COMB ANNOUNCES NEW BOARD APPOINTEES

Marco Muzzi Uncategorized

The Canadian Out-of-Home Measurement Bureau (COMB) has made three new appointments to its board of directors and announced a commitment to enhanced data reporting. The Canadian-Out-of-Home Measurement Bureau (COMB) has announced the addition of three new appointments to its board of directors. They’ve also announced a commitment to enhanced data reporting. (See the full article at MarketingMag.ca)